"The results were instant, wow"

The playbook behind $5 billion in sales

Join the top 1% of marketers and make your website profitable using my battle-tested frameworks, playbooks and systems.

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$5B Optimized
200+ CRO Campaigns
and more

Your website is your secret weapon

Written by Dylan Ander

I’m Dylan Ander, founder of Heatmap.com and author of Billion Dollar Websites. Over the past decade, I’ve optimized more than $5B in online revenue for brands like GEICO, True Classic, and Planet Fitness.

​I’ve led 200+ CRO campaigns, built and exited three companies of my own, and now I’m sharing the exact roadmap to building a website that converts at scale.

Frustrated with your marketing results in 2025? You're not alone.

Everyone’s talking about funnels, ads, email flows, and AI prompts, but no one’s talking about the asset that prints money for the world’s best brands: your website.

90% of websites are leaking profit they don’t even know exists. It's not because the traffic’s bad... it's becauseyour website isn’t built for your customers.

I created the Billion Dollar Data Funnel, the truly foolproof way to increase revenue through your website. It's all on a single spreadsheet.

You'll get the exact process I’ve used for over 250 companies. It’ll take hours to learn, not years to figure out.

Make your website into your highest-ROI sales channel. Let’s fix the leaks and make your traffic print money.​

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My experience

The roadmap to the best ROI you've ever had

What's in the book

Billion Dollar Data Funnel

The Billion Dollar Data Funnelis a straight-forward way to turn data to dollars with 6 main sources of insights. It's all in one template, your only job is to get the data.

Advanced Ecommerce Tactics

The playbook for diagnosing, testing, and compounding results across A/B experiments and landing pages. Even 20-year marketing veterans still need to learn more on testing.

Advanced CRO Campaigns & Split Testing

My consumer psychology model that decodes how users make buying decisions in milliseconds, and how to use it in your copy and design.

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Includes FREE bonus resources

Plug-and-Play Templates

The Billion Dollar Data Funnel follows a step-by-step process you can follow. It's simple.

Video Trainings

Some topics are so deep they needed videos, so I made them, 100% free for you.

Swipe Files

You'll get beautiful example Figma Files of some of the world's highest converting websites.

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Made for anyone ready to scale

Go from confused to confident entrepreneur

You’ll get the exact process I’ve used for over 250 companies. Make your website into your highest-ROI sales channel. Let’s fix the leaks and make your traffic print money.

Reviews

What our readers are saying

“The book is so valuable to anyone who takes the time to read it. I've built hundreds of landing pages and still learned from everything Dylan had to share in here"
Nik Sharma
"The DTC Guy"
“Dylan is a true master of his craft. I've never spoken with anyone who has been in the trenches so long and truly understands websites as much as him"
Troy Osinoff
Founder of JUICE
“The process makes so much sense it's one of those "why didn't I think of it" things. Dylan was definitely the first to put pen to paper on this one. So valuable.”
John Slate
Founder of Clean & Green
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Make your website your most profitable asset yet

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