Smart move, you got the book. Now unlock the CRO Masterclass.
Why I made the Masterclass
Most marketers read about CRO, but very fewsee what it looks like in practice. I built the Masterclass to take you behind the curtain.
You’ll watch me analyze data in live-time, fill out the spreadsheets, and live-code tests. I explain every decision, and show you exactly how I scale sites for brands like GEICO, True Classic, and Planet Fitness.
Once you watch, you'll never unsee it. You'll market differently forever.
Join the 1%
Smart founders never stop at a book
Your time is your biggest asset
Don't take 10 years like me, take 10 hours. This will save you hundreds of hours experimenting alone.
You want certainty
Testing is testing. It might work, it might not. These tactics are proven, not theory. I've done it 100 times.
The book is strategy, this is action
I pull up real dashboards, analyze live data, and show you how the money actually gets made.
One-time access, lifetime value
No subscription, no upsell... just a system that keeps paying you back for the rest of your life.
What's inside
What you get in the CRO Masterclass
The CRO Mindset
99% of marketers, even CROs, don't approach websites the right way. I give you the mindset, no motivational bullshit. Killer-marketer mindset.
Customer-first
You think you do, but you probably don't.
What is a website?
Can you define what a website is? Soon you can!
Running campaigns
It's not one-and-done. You need the framework.
Billion Dollar Data Funnel
This is the core of both Billion Dollar Websites, but now you can watch me execute this. Without watching the data collection, creating hypotheses, and execution, it's still guesswork.
Raw-data analysis
How to read charts, tables, and journey flows like a pro.
Psychographic data
This is what you don't know about your customers.
Creating hypotheses
How to turn data into action. This is where everyone gets stuck.
Mastering Landing Pages
Landing Pages are one of the fastest ways to grow any business. After the CRO Masterclass you'll have absolutely zero questions about them. If not, ask me anytime and I'll build more.
Winning hero sections
If they don't scroll past the first section... you're bleeding more cash than you know.
Offer creation
You're selling an outcome, not a product. Don't forget it.
Buy boxes
Customers need to feel like they're winning. Let me show you how to make them feel like the biggest winners.
Live-Coding & Case Studies
The entire course is teaching the tactics while I execute it for a leather goods brand. At the end you'll watch me live-code split tests from the entire course based on the Billion Dollar Data Funnel.
Executing hypotheses
You got data, but watch me take the actions.
Live-code split tests
You'll get to see hours of work turn into a true test.
Case studies
Before/After tests with huge revenue lifts.
I'm teaching you directly
Like I said... couldn't put all of this in a book.I have to directly teach how to be a 1% marketer. I'm just sharing what I've proven has worked again and again. Why me though?
$5 Billion of Revenue
I've been around the block.
3 Major Exits
8 companies, 3 exits about websites.
Just me. No one else.
I didn't outsource this.